Since the founding of Proof & Company and 28 HongKong Street back in 2011, Paul Gabie has led the group to become Asia Pacific’s leading independent spirits company. ecoSPIRITS is a sustainability innovation that came out of Proof & Company’s experience distributing spirits across the region. Since the commercial launch of ecoSPIRITS in late 2018, it has scaled to cover many of Asia Pacific’s most important markets and eliminated more than 150,000 single use glass bottles.
See the ecoSPIRITS Sustainability Initiative submission for more detail on the benefits to the environment and community of ecoSPIRITS.
ecoSPIRITS is a first-in-the-world technology and breaking new ground comes with many challenges. Developing a comprehensive solution to closed loop spirits distribution took required nearly four years of commercial and engineering development. For a small Singapore-based company, it required an extraordinary level of investment of time and resources. Some of the largest global spirits have been concerned about the problem of single use glass for years, but have not yet been able to find a scalable solution. As a result, we are proud that ecoSPIRITS is a “Made in Singapore” innovation.